Financial storm's attack, the manufacturing industries have been covered by hazes, and the pessimism feelings are full of the air.During everybody thought environment “precarious” time, Hunan laborer Liu Tailiang who starts from scratch in Dongguan become  millionaire businessman now,and then he only used 3years ..

When manufacturing industries have been suffered the serious disaster.Howerver, Liu Tailiang manages foreign trade volume of Brother Plastic Products Limited company, as if the sesame blossoms higher one by one. But others' order reduces year by year, how does his order increased by the geometry level digit dramatic rise? From starting from scratch to become  the millionaire businessman, what make him become the astute hunter under the crisis? His story has given the more traditional profession enterprise, specially,it is a good sample for  small and medium-sized enterprise.

“my factory does not look like the general mill, and it is situated between the Trading company and the factory,.Suddenly, all workers have become the seller during the short time, and the goal is everything close to the market line.”

Road of hunter

Most hard situationt that the pocket have only2RMB

In Dongguan district, many businessman hobby of  “the industry route” first is run factory ,and the second is pursue the order, but Liu Tailiang is just opposite.Even his worker instantaneous the body marketing personnel, he said that like this only then may even more draw close to the market.

　Many people are not good, he said that he is still strong, his name is Liu Tailiang.

Liu Tailiang said that the Small business and the processing trade enterprise complaint raw material rise in price, has created the huge pressure to the factory.However, his factory actually may through in the tradditional foundation and plus the creativity, be possible to sell compared to original product prices as sell as before. What’s more,the promotion is good and reduce pressure about the cost higher.

In Brother Plastic Product limited company exhibit room, what has pile up the Ma Kebei, the toothbrush pot, the paper goods box, the USB disk cover all forms and so on. Liu Tailiang said that his company present has developed 3 big series about200 patterns products.

Liu puts out a panda shape calls SMILEANIMAL (smile animal) the product on the scene, conjures likely pull which gently resembles, then reveals a USB disk  connection. “this is the U plate, we are only in the USB disks foundation, re-equips slightly the shape, the increase creativity, lets the market be prosperous very. An ordinary USB disks may sell for 20 Yuan, we may turn several times, but in fact we also do not have what high tech content.”Liu happily laughs.

　Character name card

 

 Liu Tailiang was born in 1976 , Hunan province. After the high school graduates, to Dongguan hiring out for working, several passes through goes through many places founds the Dongguan Brother Plastic Product Limited company, mainly produces the revertex craft present, like the picture frame, the key buckle, the refrigerator paste, products and so on Ma Kebei, tablemat, hand seat-s on a plane, handset hanging ornament, watch band, candlestick, baggage check as well as micro project the trademark. Starts from scratch from 2005, does business through the website, its factory turnover amounts to 21,000,000 Yuan to 2007. in 2008, its volume of trade month by month increases progressively, already topped 1,000,000 Yuan to the previous month volume of trade.

 　　Liu Tailiang hunting principle

 

 　　* mastered sells has done the factory again, used the Small business “the ship passable tone” the characteristic, the factory hand even instantaneous changed the body marketing personnel, the abandonment “the industry route” the hobby, even more drew close to the market.

 

 　　* takes marketing channel's establishment from the very beginning, the utilization network, most greatly possibly saves the product to circulate link's expense, thus promotion competitive power.

 

 　　* has done the most familiar business, not the familiar thing totally does not do.

 

 　　* the too many technique contents have been unimportant, but each sample must have the creativity, every day races with the colleague.